The SBDC at Yavapai College offers these powerful on demand pre-recorded webinar videos to all business owners, including self-employed, sole proprietors, and independent contractors. Get immediate access to the webinars by clicking on the ones important to you.
Gain an understanding of your ideal customer and where to find more like them. Learn how to engage them through digital marketing strategies. Session 3 of 3
Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals. Session 2 of 3
Gain an understanding of marketing’s role in your business, the 6 P’s of Marketing, your positioning in the marketplace, and why your customers choose you over the competition. Session 1 of 3
People appreciate good emails, it can promote positive things, or empowering messages, it can enhance communication to improve brand approval, it is used to engage audiences, and email marketing is still one of the best ways to reach your audience.
Your brand is recognized as your visual identity. It includes your Logo, Colors, Style, Font, and Message tone & values. Learn how to create a brand kit and why this is so important.
Learn how to plan on marketing your business.
Google Ad Words is a great option to grow your business online and improve first-page ranking status. Learn all about how Google works and how this can help your small business.
What small businesses need to know, strategies for success, upcoming trends & insights, and follow up ideas from 2022 holidays.
Learn ten steps to starting a business, google & Facebook marketing, and SBDC services & resources.
Learn about the new Google Business Profile, the basics of SEO and why it matters to your business.
Learn about the following social media tools: Google My Business - Claim/Update your business info, Facebook Business Pages - What you need to know, Organic Marketing - Learn how to amplify your reach
You will learn about advanced planning matters, how to use multiple channels: content, social, email, video, PAID and more, videos - short and long form, trending marketing strategies for businesses, and more
You will learn Facebook & IG organic reach tips, short-form videos: reels, live streaming and videos, as well as to how to amplify your reach.
Learn how to use 3, free online tools to gain exposure for your local business. This class will cover how to come up in Google search when someone searches for what you have to offer "near me", and increase your Facebook reach despite their algorithm, Leverage User Generated Content — getting your customers to promote for you
In today's digital world, business owners need to create consistent and attractive content for a strong online presence. While we aren't all graphic designers and digital artists, there are tools that can help us strengthen our brand and tell a better story for our business.
You will learn how to: Use Canva's templates and design tools / Create brand-specific digital designs using your own photographs, logo, and color palate / Create consistent messages across all platforms / Design appealing digital media posts in line with your brand and industry
Your online presence goes beyond a website and a Google profile. Social media plays a big part. During this webinar, you will gain insights into which platforms to use based on your ideal customer, and how to create content that attracts engagement.
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To give business owners and managers an introduction to key principles in Marketing and Sales to help them understand their market and their customers so they can grow their businesses. The key questions is: Why will the customer buy?
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Strengthen your brand and your story as a small business.
Learn how organizational values can bolster a business through tough times and hard decisions.
Expect to leave this workshop with a set of defined personal/professional values and a readiness to deploy them in your business.
This webinar will focus more on intermediate topics around design and content. This includes how to use third party design tools like Canva, how to take advantage of your phones amazing camera and how to use video (and Instagram Stories).
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Human connection and trust Is crucial to successful business. Learn how to repurpose what you know to be and feel more human over video calls, in webinars and more.
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Join us to learn how to make social media work for your small business! Social media has the potential to change how you market and engage with your customers, whether you are just beginning on social media and want to learn where to start, or more advanced and want to learn how to take your social media marketing further.
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Excellent customer service will set your business apart from others. This webinar will focus on basic customer service skills such as communication, enthusiasm, empathy and knowledge and how to train your staff in these critical skills. The webinar will also provide strategies for dealing with conflict and difficult situations.
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Join the Sedona Chamber and the Yavapai College SBDC as we share some innovative ways businesses around the US are connecting with customers and fans to serve them in safe and convenient ways. We will also share seven actions you can take to emotionally connect with your customers, fans, and staff based on data from McKinsey & Co.
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The business advisors with Yavapai SBDC will be sharing ideas and resources for you to grow your business. This will be an interactive online session giving you time to work on key decision sheets to create a marketing plan of action.
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When it comes to getting potential customers to your website, few things are as powerful as search engines. In this 1-hour session, we will teach you how to write better blog posts and add content to improve your search engine rankings. Presented by Daniel Hickey, Founder of Hickey Marketing Group
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Do you own a small business that has been unable to obtain financing to operate and grow? In this webinar, learn about different kinds of lenders in the marketplace, types of available financing programs, how borrowing can help you repair and build your small business’s credit, how to prepare your business to borrow, and what to expect when you apply.
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Learn customer service best practices, whether you're a customer service professional, a manager, or you work with customers in your career. The old Sears motto was "the customer is always right, even if they're wrong."
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Hear from the experts at the SBDC at Yavapai College on how to cultivate a productive environment for your employees. Learn best practices on how to empower, delegate, motivate, retain and lead your employees to adapt to change within your business.
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Join us as we complete our three part webinar and focus on how to use Instagram Stories, Paid Promotions and Analytics.
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Prescott employment lawyer, Laura Hamblin, will discuss Arizona’s new recreational marijuana law and its implications for the workplace.
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Hosted jointly by the Yavapai College SBDC, SCORE, Laura J. Hamblin, Employment Law Attorney, and the Coconino SBDC, this will be a discussion about the impact the new minimum wage increase can have on small businesses. A particular focus on the domino effect this may have beyond just the salary increase for minimum wage staff.
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Did you know that the state's mandatory paid sick time law covers an Arizona employer with only one part-time employee? Arizona's Fair Wages and Healthy Families Act regulates minimum wage and paid sick time.
The most violated laws by employers are the wage payment and worker classification laws, which have steep penalties. This course will discuss the often-misunderstood issues of exempt/nonexempt, independent contractors, overtime calculations for multiple pay rates or piece rates, payment at termination, proper deductions from pay, and much more. Business owners, bookkeepers, and others involved in paying employees are encouraged to attend.
A review of business financial statements that every owner should know and understand.
By exporting your products and services to the global marketplace, you can develop more market share and grow your business. We will cover the six steps to exporting evaluate if your company is export-ready, learn the mechanics of exporting, conduct market research, create an export business plan, investigate financing options for exporting, and find and develop contacts.
To successfully compete in the government marketplace, you must first understand where you fit in. This fun, lively class will take you throught the WHO, WHAT, WHY,WHERE AND WHEN of all levels of government contracting. Ask questions from the experts and determine if you are ready to pursue government contracts.
Teach your team customer service as a priority.
How to decide what's working and what's not in your business.
Learn how to identify fear inside yourself, how to help neutralize its paralyzing effects, and how to retrain your brain to get it working for you.
Learn how to find your price point, understanding and how to reach your target market, what makes you different.
Learn How:
- How Chelsea started her jewelry business
- What challenges she overcame
- Advice for new artists on how to start and grow an art business
- Marketing and social media tips that have led to her success
The seminar will take you step by step through the process of setting up QuickBooks Online and how to efficiently use this bookkeeping software.
A review of business financial statements that every owner should know and understand. Training will include, Profit & Loss, Balance Sheet, Cash Flow, Other performance reports will also be discussed.
How to read a Profit and Loss statement
Learn to protect you and your business by Jon Haas.
Learn, how to determine the value of your business, reduce your taxes through entity selection, AZ tax credits to reduce your AZ tax owed.
Business Analyst will discuss the 10 quick steps to starting a business in Arizona.
Business Analyst will discuss the 10 quick steps to starting a business in Arizona.
You will learn the weakest link - social engineering, antivirus versions, physical security, Wi-Fi security, phishing and spear phishing, passwords - what you need to know, firewalls - what they do and why you need one.
Learn proven success principles that will not only get you moving forward, and achieving your big scary goals, but also give you the skills to be able be fulfilled and love your journey along the way.
Learn what to expect from this 3-year, 23-mile project from Anthem Way to Sunset Point Rest Area, project impacts, work and construction hours, and benefits.
This webinar will provide an overview of: How to use and access the online business plan writing tool LivePlan, why business plans are important, critical considerations including strategy, target market, marketing, and sales, how to create financial projections, and how to set realistic goals.
This seminar is for individuals who are about to begin using QuickBooks desktop software, or have begun using it, and need further training. The seminar will take you step by step through the process of handling sales in QuickBooks Pro and Premier.
This seminar is for individuals who are about to begin using QuickBooks Pro or Premier, or have begun using one of these programs, but are not sure they set it up correctly. The seminar will take you step by step through the process of setting up QuickBooks Pro and Premier.
The seminar will provide you with an overview of QuickBooks, so you have a basic understanding of how it works.
The seminar will provide you with an overview of: identifying the elements of a government solicitation bid package, insight to respond more effectively to government solicitations, obtaining a complete solicitation package from the Government, overview of different types of solicitations packages and the responses generally expected with them.
Overview of government contracting on all levels for small business with no knowledge of government contracting.
Event Description: Business analysts will discuss the 10 quick steps to starting a legitimate business in Arizona
Specializing in Customer Service, Sales and Management Training for over THREE decades, Gary Glenn is an Experienced Professional Trainer who has a thorough understanding of Your Sales process, having trained many thousands of people in a wide variety of industries the world over.
Gary will present a program for you and your team that have an immediate impact and a lasting effect.
Join as we explore what sustainability means, what local businesses are doing to be more sustainable, and how it can help your business in this changing economy.
You’ll hear from local economic development leaders as well as resource experts.
We will answer these questions: Why does sustainability matter to our local economy and enterprises? What are the common sustainable business practices and what are local businesses doing? What local resources are available to help your business thrive?
This webinar produced in partnership with the Yavapai College SBDC, Sustainability Alliance, City of Sedona, Town of Camp Verde, City of Cottonwood
Intimidated by financial statements? Numbers not your thing? This webinar will help you understand powerful financial concepts in an easy format that will improve both your business and personal finances. Ignorance isn’t bliss when it comes to knowing your numbers--in fact, it can be deadly. Knowledge is power. . . Know Your Numbers and become empowered!
*No prior knowledge of finance or accounting is assumed or necessary. Speaker(s): Greg Kozlowski, accomplished investor and financial consultant and Karen Eads, SBDC consultant and QuickBooks Professional
As a solopreneur, course creator, or membership site owner the life of your business is online. When your computer or website goes down... your business can go down, too. Nobody wants that!
Join the Yavapai College SBDC and the Sedona Chamber of Commerce as we host Chris Plouffe of CSP Technologies to share tips you can take now to keep your business safe.
Speaker(s): Chris Plouffe is the CEO of CSP Technologies, located in Sedona, AZ.
Chris has been in the IT field for over 22 years and has owned his full-scale Managed IT Services and Security company for the last 16. cploufffe@csp-technologies.com https://www.csp-technologies.com
Co-Sponsor(s): Sedona Chamber of Commerce
Business Bootcamp 1
- The Importance of Having a Business Plan
- Marketing Planning
- Developing Performance Metrics
- Bootcamp 1: 3 hours
Business Bootcamp 2
- Know Your Numbers
Greg Kozlowski - Employment Laws from Hiring to Firing
Laura J. Hamblin - Bootcamp 2: 3 hours
Having an employee manual is a good business practice. We will go over the main categories you need to address to help keep you from the pitfalls. Specifically, what to include and who to give it to.